RCB x Visit Qatar
For Visit Qatar, we produced an interactive experience that brought Royal Challengers Bangalore fans closer to their cricket idols. The concept centered around a digital portal installed in Doha, allowing fans to engage with their favorite players in real time. The challenge was to make these interactions feel authentic and cinematic, seamlessly blending technology with storytelling to capture the excitement of both worlds—sports and destination.
We filmed the RCB players in India on a green screen, carefully matching every gesture and line to pre-timed cues that aligned with the fans’ live reactions. The footage was later composited with realistic backgrounds to create the illusion of genuine face-to-face encounters. Simultaneously, our production team in Doha captured cinematic sequences across three key locations, combining staged and real interactions to elevate the overall visual experience.
The result was an immersive and emotionally charged campaign that celebrated the partnership between Visit Qatar and RCB. The activation generated remarkable fan engagement, showcasing Qatar as an innovative destination that blends culture, sports, and creativity. The film’s production quality and technical precision stood as a testament to Digitek’s expertise in merging cutting-edge filmmaking with interactive storytelling.