"Beyond Business" was envisioned as a high-caliber corporate production aimed at showcasing the dynamism and potential of Qatar Airways as the airline perfecting business and corporate travel. The project required meticulous planning and execution, leveraging the strengths of a diverse team of creatives and technical experts from local, regional, and international backgrounds.

The production phase was a testament to the seamless collaboration and coordination orchestrated by the Digitek team. Filming spanned over eight consecutive days, each packed with a rigorous schedule to capture the dynamic shots required for the commercial.

"Beyond Business" stands as a pioneering effort in Doha's commercial production landscape. The successful completion of this project highlighted the capabilities of the Digitek team to deliver high-quality productions on an international scale. The seamless integration of local, regional, and international talents and resources was key to overcoming challenges and achieving a smooth and successful production. This case study exemplifies how strategic planning, technical expertise, and cultural sensitivity can come together to create groundbreaking commercial content.