The behind the scenes for this was awesome! But what was even more impressive was the logistics behind the activation.

PSG in collaboration with Qatar Airways wanted to do the most viral IG Live ever!.

Going live simultaneously on the 4 IG channels of Qatar Airways, PSG, Neymar and David Beckham amassed 100+ million view on Instagram in a span of 20 minutes!

Digitek involvement was not only bound to the BTS, but our team actually managed the whole thing across 4 different set-ups simultaneously.

What a success this was!