Mondrian's "Smoke & Mirrors" project for its high-end cigar lounge redefined the concept of luxury through a highly creative and visually striking approach. The campaign used a clever blend of frozen subjects with moving elements, such as smoke, creating a surreal contrast that drew the viewer's attention. By reversing certain actions, the video added a layer of intrigue, transforming an ordinary social media post into an artistic statement.

Cinematic lighting played a central role in enhancing the visual experience, elevating the quality of the content to a whole new level. The strategic use of light and shadow added depth and sophistication, perfectly capturing the upscale atmosphere of the Smoke & Mirrors lounge. This elevated the campaign, making it stand out in the crowded social media space while ensuring it reflected the exclusive luxury of Mondrian's offerings.