Galeries Lafayette Doha unveiled its Summer Collection 2024 through a sophisticated collaboration with The Chedi Hotel in Katara. The campaign blended the elegance of Galeries Lafayette's offerings with the luxurious ambiance of The Chedi, creating a visual narrative that exuded style and refinement.

As part of a broader campaign, this project contributed to a series of eight social media assets, each spotlighting different items from the collection. The strategic use of captivating backdrops and curated visuals ensured that the collection’s essence was perfectly showcased while resonating with the audience’s aspirational desires.

This collaboration highlighted Galeries Lafayette’s ability to seamlessly integrate its brand with premium destinations, further enhancing its appeal and reinforcing its position as a leader in luxury retail. The campaign was a testament to the power of partnership and creativity in driving engagement across digital platforms.