Luxury Brand Collection Launch Event

The famous Swiss luxury brand commissioned Digitek to present its new collection in Qatar.

To keep up to the expectation of such high quality product introduction, we curated a dreamlike scenic installation where all the details were meticulously aligned with the brand’s DNA. From the moment the guest were welcomed, one surprise after another, their imagination was pushed to the limits with a theatrical display of endless imagination.

The event took place in the Museum of Islamic Art, a challenging venue environment that offered an architecture which we utilized to enhance the creative concept.