Galeries Lafayette Doha wanted to pay

a special tribute to Ramadan through the “TOGETHER FOR GOOD” initiative.

A campaign created, designed and executed by Digitek to honor the real and deep meaning of sharing, while statistics show that an amazing 30% of the clothes we buy are never worn.

An event to celebrate the brand’s view on a more sustainable fashion industry, and launch with an uplifting spirit what became a big success also on Social Media, but most off

all in actual results for the true protagonists, the people in need.