The famous Swiss luxury brand commissioned Digitek the presentation of their new collection in Qatar. To keep up to the expectation of such high quality products introduction, we cerated a dreamlike scenic installation where all the details were meticulously aligned with the brand’s DNA. From the moment the guest were welcomed, one surprise after another, their imagination was pushed to the limits with a theatrical display of endless imagination.

The event took place in the Museum of Islamic Art, a challenging venue environment that offered an architecture we used to enhance the creative concept.